Top Tourist Parks of Australia biggest mainland caravan park chain at 200 member parks 
Top Tourist Parks President
Clive Johnson has been in
caravan parks since he was 10 |
With more than 200 member caravan parks Top Tourist Parks of Australia is now Australia’s biggest mainland tourist park chain.
CEO, Bill Pycroft, said today that with about 100,000 Club Card members more families were now among Top Tourist Parks of Australia regulars.
“But older travellers also appreciate the balance of the friendly service our member tourist parks provide”, he said.
While the business model now typical of quality parks throughout Australia reflects investment with a commitment to good returns Top Tourist Parks of Australia retains a welcome which is found in smaller, usually family owned or managed caravan parks.
Top Tourist CEO Bill Pycroft gets down to business |
“Certainly Top Tourist has a business-like approach to everything we do, but we always look for benefits we can return to our members”, Bill Pycroft said.
“This is the Top Tourist Parks of Australia difference”, he said.
In her book Top Tourist Parks of Australia, The First 20 years, Alison Huth nails the point.
“Being a member of Top Tourist Parks means you (Alison is a Top Tourist Park owner) are part of a national identity. Customers see you as part of the whole”.
Alison Huth records that on December 24, 1987 Top Tourist Parks of Australia Ltd was registered in Victoria. There were 26 member parks in New South Wales, Queensland, South Australia and Victoria.
Top Tourist and its first directory was launched at the 1988 Adelaide Caravan and Camping Show.
How to cope with changes in the industry is a constant challenge for caravan park owners and managers.
Many Australian caravan parks are in prime locations so development can take a prime location out of the caravanning industry.
Which means chains like Top Tourist can be challenged to keep quality locations in their Top Tourist Parks of Australia mix.
Top Tourist Parks destinations have unique locations |
“Location is the number one priority”, Bill Pycroft said.
“And it certainly takes the right people to run successful Top Tourist Parks which rely on referred business”, he said.
A straight down to business approach is not always a good fit for the Top Tourist product in the caravan park environment.
The friendly Australian identity which is found in quality product like Top Tourist Parks is the point of difference which triggers referrals.
Family Parks has moved to the second highest number of member parks in Australia with 165. The chain also has 29 holiday parks in New Zealand.
BIG4 is third with 163 member holiday parks.
Caravan park chains like Top Tourist Parks of Australia offer real member benefits.
$25 buys a Top Tourist Club Card. That gives a 10 percent discount at any of their member parks up to a maximum of $25 per stay plus member benefits.
At $70 their Platinum card membership offers discounts of up to 50 per cent on good things to do.
For example - Travel and tours, dining out, lifestyle, accommodation, leisure and entertainment, attractions, automotive, retail, health and beauty, ticketing, financial services, magazines, body and mind, home and garden, pet care, car hire.
There are general benefits too, savings vouchers and reward programs.
Editor's Note: Here is a run of pictures which reflect the diversity of attractions and facilities typical of Top Tourist Parks of Australia.
The Info Article links lead to features from the extensive GoSee library which relate to Top Tourist Parks.
Top Tourist Parks leads caravanning industry as it trains top down to deliver better product
Anglesea Beachfront Top Tourist Park winner first class operation say Geelong Advertiser Award judges
Mao's Last Dancer underlines essence of Australian difference at Top Tourist Parks conference
Hugh Diedrich Award honors Top Tourist Parks CEO
Top Tourist Parks brave bid to build on answer to caravan park cabin challenge
Top Tourist - Park chain translates cabin accommodation
Junee Caravan Park takes Best Inland Tourist Park Award
Brisbane Holiday Village takes Australian Tourism Awards
Straight from the Vietnam soldier caravan parks honour ANZAC fallen
Austin Tourist Park win part of strong Tamworth presence in NSW Inland Tourism Awards
East Gippsland caravan parks rise above flood, fire and drought and reach for a fishing rod
Compliance system starts caravan parks on route to training culture
Meet Luke, the future for caravan parks in Australia
Cabin alternative wins Aussie family vote
Practical Caravan Park knowhow transforms Park Lane Tourist Park in Latrobe Valley Victoria
Kids are kings when they GoSeeAustralia
Park the caravan and go by 4WD to Newcastle on Stockton Beach
Agnes and Nick camp at pet friendly Park Lane and tour fresh, green Gippsland
For more information
contact: Garth Morrison
Editor Go See Australia and Go See New Zealand Directory
Email: garth@contact.com.au
Modern Top Tourist cabins are more like a house |
Kitchen and dining part of the facilities |
Laid back life-style for Top Tourist guests |
The McMahons with their Jayco Swan, Swan Hill Riverside Top Tourist member park |
This Top Tourist Parks cabin kitchen is seriously modern |
Top pools are part of Top Tourist Parks benefits |
Top Tourist Parks WA Director Donna Cocking talks about growth |
TV lounge Park Lane Top Tourist Park |
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